Children and Media Policy

Policy Briefing on Children and Media

Digital Television: Sharpening the Focus on Children

Wednesday, June 9, 2004
8:30 a.m. – 12:30 p.m.

National Press Club
529 14th St. NW, 13th Floor
Washington, DC 20045
First Amendment Lounge

Co-sponsored by the APA, Children Now and the American Academy of Pediatrics

Confirmed participants include Federal Communications Commissioners:

Kathleen Abernathy
Jonathan Adelstein
Michael Copps

Digital Television: Sharpening the Focus on Children will involve a broad range of experts including Federal Communications Commissioners, media industry executives, leading researchers and children’s media advocates. Participants will share their expertise and unique perspectives on the following issues:

Educational Television: Despite the amount of time that children spend watching television, they have few options for educational programming. Now that broadcasters will be able to offer up to six times more programming, how will they meet their obligation to provide educational programming for children?

Interactive Advertising: As television transitions from analog to digital, advertisers are testing new ways to reach consumers, particularly children. The vulnerability of children to commercial persuasion, coupled with innovations by advertisers to reach child consumers, raises concerns about new marketing practices in DTV. What actions should the FCC take to protect children in an interactive marketing environment?

Tools for Parents: Digital television could be used to better inform parents about the programs their
children watch by providing instant access to existing TV ratings and information about what specific ratings mean. How can new interactive technology be used to provide parents with tools that can help them make informed decisions about their families’ viewing practices?

The transition to digital television presents a unique opportunity to shape how this new technology can serve our nation’s children.

Briefing Panels:
Safe “D” Zone-Creating a Healthy Digital Media Environment for Children
The Three E’s of DTV: Educating, Engaging and Entertaining



Published on February 3, 2009 at 4:14 pm  Leave a Comment  

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